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Terms of Use

Last updated: May 3, 2026 · Effective immediately

These Terms of Use ("Terms") govern your access to and use of the Mimic mobile application and the website at mimicparenting.com (together, the "Service"), provided by Mimic Labs LLC ("Mimic," "we," "us," or "our"). By creating an account, downloading the app, or otherwise using the Service, you agree to these Terms. If you do not agree, do not use the Service.

1. Eligibility

You must be at least 18 years old (or the age of majority in your jurisdiction) to use the Service. By using Mimic, you represent that you meet this requirement and that you are using the Service for your own personal practice as a parent or guardian.

2. Your account

You are responsible for keeping your account credentials secure and for all activity that occurs under your account. Notify us immediately at hello@mimicparenting.com if you believe your account has been compromised.

3. License to use the Service

Subject to these Terms, Mimic grants you a limited, non-exclusive, non-transferable, revocable license to use the Service for personal, non-commercial use. You may not: (a) reverse-engineer, decompile, or otherwise attempt to derive source code from the app; (b) use the Service to build a competing product; (c) resell, sublicense, or redistribute the Service; (d) remove proprietary notices; (e) use the Service in violation of law.

4. Subscriptions, billing, and trials

How subscriptions work

Mimic offers monthly and annual auto-renewing subscriptions, and a one-time lifetime purchase, sold through the Apple App Store. Pricing is shown in the app at the time of purchase.

Free trial

New subscribers may be offered a 7-day free trial. If you do not cancel before the trial ends, your subscription will begin automatically and you will be charged the applicable subscription fee. You can cancel at any time during the trial in your Apple ID settings.

Auto-renewal

Auto-renewing subscriptions renew automatically at the end of each billing period at the then-current price unless you cancel at least 24 hours before the renewal date. Renewal charges are made to your Apple ID account.

How to cancel

You can cancel your subscription at any time by going to Settings → [your name] → Subscriptions on your iOS device, or at apps.apple.com/account/subscriptions. Cancellation takes effect at the end of the current billing period.

Refunds

Refunds for App Store purchases are handled by Apple under Apple's refund policy, not by Mimic. To request a refund, visit reportaproblem.apple.com.

5. Your content

The Service lets you record photos, videos, text, habits, vices, and other content (your "Content"). You retain all rights in your Content. You grant Mimic a limited, worldwide, royalty-free license to host, store, and display your Content solely for the purpose of providing the Service to you.

You are solely responsible for your Content. You represent that you have the rights necessary to upload it (including, where applicable, the rights to upload images of others) and that your Content does not violate any law or third-party right.

6. Acceptable use

You agree not to:

  • Use the Service to harass, threaten, or harm any person.
  • Upload content that is unlawful, violates the rights of others, or sexualizes or endangers a minor.
  • Attempt to gain unauthorized access to the Service, other accounts, or our infrastructure.
  • Interfere with or disrupt the Service.
  • Use automated means (bots, scrapers) to access the Service without our written permission.
  • Use the Service to transmit malware or any harmful code.

7. Not professional advice

Mimic supports a personal practice; it is not a substitute for professional advice. The Service does not provide medical, psychological, psychiatric, therapeutic, or legal advice, and is not intended to diagnose, treat, cure, or prevent any condition. If you are struggling — with addiction, mental health, parenting crises, or anything else — please reach out to a qualified professional. In an emergency, contact your local emergency services.

8. Intellectual property

Mimic, the Mimic name, the eye logo, and all related designs, software, and content provided by us are owned by Mimic Labs LLC and protected by intellectual property law. These Terms grant you no rights in our trademarks or branding.

9. Termination

You may stop using the Service and delete your account at any time. We may suspend or terminate your access if you violate these Terms or if we are required to do so by law. Sections that by their nature should survive termination (such as ownership, disclaimers, limitation of liability, and dispute terms) will survive.

10. Disclaimers

THE SERVICE IS PROVIDED "AS IS" AND "AS AVAILABLE," WITHOUT WARRANTIES OF ANY KIND, EXPRESS OR IMPLIED, INCLUDING WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, NON-INFRINGEMENT, AND ANY WARRANTIES ARISING FROM COURSE OF DEALING OR USAGE OF TRADE. WE DO NOT WARRANT THAT THE SERVICE WILL BE UNINTERRUPTED, ERROR-FREE, OR SECURE, OR THAT IT WILL MEET YOUR REQUIREMENTS.

11. Limitation of liability

TO THE MAXIMUM EXTENT PERMITTED BY LAW, MIMIC AND ITS OFFICERS, EMPLOYEES, AND AGENTS WILL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, OR FOR LOSS OF PROFITS, REVENUE, DATA, OR GOODWILL, ARISING OUT OF OR RELATING TO YOUR USE OF THE SERVICE. OUR TOTAL LIABILITY FOR ANY CLAIMS ARISING OUT OF OR RELATING TO THE SERVICE WILL NOT EXCEED THE GREATER OF (A) THE AMOUNTS YOU PAID TO MIMIC IN THE 12 MONTHS BEFORE THE CLAIM AROSE, OR (B) USD $50.

Some jurisdictions do not allow certain limitations, so some of the above may not apply to you. Nothing in these Terms limits liability for fraud, gross negligence, or anything that cannot be limited by law.

12. Indemnification

You agree to indemnify and hold harmless Mimic from claims, damages, and expenses (including reasonable attorneys' fees) arising out of (a) your use of the Service in violation of these Terms, (b) your Content, or (c) your violation of any law or third-party right.

13. Apple-specific terms

The following terms apply to your use of the Mimic iOS app, in addition to the rest of these Terms:

  • These Terms are a contract between you and Mimic, not Apple. Mimic is solely responsible for the app and its content.
  • Apple has no obligation to provide maintenance or support for the app.
  • If the app fails to conform to any applicable warranty, you may notify Apple, and Apple will refund the purchase price (if any). Apple has no other warranty obligation.
  • Mimic is solely responsible for product liability claims, claims that the app fails to conform to any applicable legal requirement, and claims arising under consumer protection or similar law.
  • Mimic is solely responsible for addressing third-party intellectual property claims relating to the app.
  • You represent that you are not located in a country subject to a U.S. government embargo or designated as a "terrorist supporting" country, and that you are not on any U.S. government list of prohibited or restricted parties.
  • Apple and Apple's subsidiaries are third-party beneficiaries of these Terms and may enforce them against you.

14. Governing law and disputes

These Terms are governed by the laws of the State of Illinois, USA, without regard to conflict-of-law principles. Any dispute arising out of or relating to these Terms or the Service will be resolved in the state or federal courts located in Illinois, and you consent to personal jurisdiction there. If you are a consumer in the EU, UK, or another jurisdiction with mandatory consumer-protection rules, those rules continue to apply to you regardless of this section.

15. Changes to these Terms

We may update these Terms from time to time. If we make material changes, we will notify you (by email or in-app) before they take effect. Continued use of the Service after the effective date constitutes acceptance of the updated Terms.

16. Contact

Questions? Email hello@mimicparenting.com.

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